With over 54 million prime customers and net sales $32.7 billion, Amazon has become one of the leading and continuously growing selling platforms. More and more sellers are joining this platform to increase their sales. Due to this, they often invest excessive amounts of time and money trying to find ways to rule the platform.
There is no doubt that Amazon is one of the leading players in the eCommerce market. There have been a lots of confusion among sellers regarding selling on Amazon. Here are a few myths about selling on Amazon that are debunked for you.
MYTH #1: Amazon is just another website
As said earlier, Amazon is the leading eCommerce website, highly recommended by sellers and it does not compare to other websites. Amazon is ruling the online market, and has become a priority choice of online buyers and sellers.
Amazon has built up trust with great customer service, which makes it easier for new sellers to enroll and sell their products. Its buyers’ payment information is already saved, and Prime members receive two-day shipping on all Prime-eligible orders. All this has made it the priority choice of sellers and buyers.
MYTH #2: New products can’t land one page 1 from organic searches
Successfully launching a new product doesn’t involve rocket science on Amazon. Buyers on any eCommerce website rarely visit the second page when buying any product, and hence sellers have to take their product on top ranks. Whether you are a new seller or seasoned seller on Amazon, launching a product has the same criteria as follows:
- A precise title that describes your product
- Product details and descriptions.
- Great product images that help buyers imagine themselves using it.
- Competitive pricing based on research and cost analysis.
- Well written feature bullets.
- The ideal product category selected.
The above mentioned item will help you rank higher. Try to earn high ratings from your customer – seller experience.
MYTH #3: The lowest price always wins the Buy Box
Competitive prices increase the chances of your product getting selected by Amazon for the buy box. Due to this, many companies slash their prices to grab a place in the buy box.
Amazon considers many factors, like fulfillment networks, stock levels and other performance metrics, when selecting each product. Reliable companies with great seller experiences grab the place in the buy box over lower priced products.
Amazon provides the following criteria of eligibility for the buy box:
- ODR (Order Defect Rate): ODR customer feedback, A-to-Z Guarantee claims, and chargebacks.
- Other seller performance metrics.
- Customer shopping experience offered on an item, such as speed of delivery, shipping options, price, and 24×7 customer service
- Time and experience on the Amazon selling platform.
- Status as a Professional seller.
MYTH #4: You need a specific number of reviews on your products
Reviews are not a barrier in sales, and have minimal effect on sales of the product. Sellers believe that having higher reviews is equivalent to higher sales. For example, a product having 500 reviews was sold 500 times, but it’s just that their selling velocity is higher. There are some top selling products on Amazon which have fewer reviews.
Though product reviews help with higher rankings, it is not the only factor considered when determining the ranking of a product. It’s really nice to have at least one to five reviews to show that your product’s legit, but the quality of your item and product photos matter a lot more.