Search engine optimization is one of the most important elements of digital marketing. It helps determine product ranking in the Google search engine. The same goes with Amazon. Sellers need to have robust SEO and keyword management systems to make their product rank higher, so that their chances of appearing on the first page increases.
Relevant keywords are nothing more than the search terms a customer would use to find your product on Amazon. Here are some valuable tips that you need to follow when doing keyword research and SEO as an Amazon seller.
Know what your Audience is looking for
Sorting your audience according to geographical areas and using set of common keywords to target them is so old school today. You should know what your buyers are looking for, and make a list of selectively unique keywords to target them.
Using targeted and relevant keywords help you stand out from your competitors,earn more sales, and increase your chances of winning a Buy Box.
To win using Amazon, non-Amazon buyers are needed to fulfill the requirements set by Amazon. Amazon looks for details. Therefore, your product description must have a fully optimized title, subtitle, picture metatags, editor’s notes, product description, Amazon’s own keyword selection on the dashboard, reviews, and questions and answers.
Provide detailed information
Amazon seeks details. If you want to sell more using Amazon, provide each and every detail of your product. Remember to NOT repeat the content.
If a manufacturer has created the product, then Amazon believes there should be information available for it, and there’s reason to leave the information fields empty.
Empty Information fields indicate that the manufacturer may have intentionally left a field empty. This can make shoppers accidently skip your product listing or drop your product due to lack of information which can decrease your chances of ranking higher and earning more sales.
Conform to the SEO structure of Amazon
Amazon has created a set of guidelines for sellers to follow while adopting SEO tactics to rank higher. Amazon has already completed its SEO research and wants sellers to abide by this guideline.
Amazon is looking for specific kinds of phrases and words which will lead to conversions, since their ultimate objective is actually to sell products. You must give them what they are looking for.
Customize your keywords according to competitiveness
While doing keyword research for Amazon, or any other eCommerce site, you need to tailor keywords according to the level of competition among keywords.
The best case scenario is finding keywords that are high in search volume and low in competition. This sounds like a tedious task, but it can be done easily with a little practice. You can make use of keyword research tools to assist you.
Differentiate between keywords and long tail keywords
Long tail keywords are made up of about three or more keyword phrases. Buyers hardly ever search for products using a single word, and you’ll have better chances of being found if you structure your long tail keywords to have phrases that are searched for more, or more specific keyword phrases.
Keyword research and SEO are the important determinants for your product ranking. Detailed information about the product, location, competition, price, or rating is available to the buyer when the right root-keyword is used. Take advantage of SEO and keyword research tools and the above mentioned tips to increase your success rate.